“It’s something that you don’t think will happen to you, but I can assure you… It’s better to be safe than sorry!”
Katelyn Prendiville, Founder of Two White Socks
Australian equestrian apparel brand, Two White Socks, started using Bernstein after experiencing the worst-case scenario: a competitor stole their designs.
Created by Katelyn Prendiville in 2018, the brand has the mission to brighten up the outfits of equestrians worldwide. Their current range includes fun patterned knee-high socks, sport shirts, and riding tights for equestrians. In our interview, she told us about her path, the motivation that lies behind the apparel brand and why she started using Bernstein.
Introduce yourself, Katelyn
Born and raised in Western Australia, I have always loved horses and have competed in both eventing and show jumping throughout Australia. As the years went by I found a gap between the horse riding industry that can be seen as traditional and formal and riders who want to express their personality and sense of fun. So I founded Two White Socks in 2018 and took a leap into the entrepreneurial world. I only recently finished an MSc degree in Entrepreneurship and was lucky enough to be accepted into LaunchBox, Trinity College’s student start-up accelerator, earlier this year. This 3-month summer program included access to mentorship, funding and specialized advice that helped me to refine my expansion strategy for the business. I then placed 2nd in the final Demo Day pitch, which fast-tracked me into the Tangent ‘Pioneers’ program in New York. Here, I was able to meet with investors, successful founders, and learn more about the USA start-up ecosystem.
What is the most rewarding aspect of your activity?
The most rewarding aspect of running Two White Socks is seeing how genuinely excited my customers are by the products. Seeing the smiles on their faces, their happy messages and creative social media posts that help to spread the Two White Socks’ brand message is what keeps me doing what I’m doing.
How has Bernstein been helping you in what you are doing?
I only recently came across Bernstein and think it’s a fantastic concept for people like myself. When you put so much effort into creating designs, it’s nice to know that there’s a simple solution to help protect your precious IP! After I noticed my new designs were stolen by another company, I contacted Bernstein about help. It was only then when I realized that IP protection is extremely important especially for a brand like Two White Socks. I have uploaded some of my design documents and processes to Bernstein that I will use as evidence of my ownership, should the need arise again in the future.
Is there anything about Bernstein you would recommend to other entrepreneurs?
I would recommend Bernstein for the simplicity of the process, the affordability of it, and the immutable nature of the technology. It’s great to see Blockchain applied in this manner and I’m excited to see the evolution of this company.